Hi, I’m steff!

Looking back at 13+ years as a professional creative I have carried a lot of different weights and got to leave my footprint in the ever changing, fast paced advertising industry and digital branding world. Hopefully putting a smile on the face of anyone who I was able to interact with through my work.

Personally I like to challenge myself by climbing mountains which I feel helps me stay calm in the often hectic business world and overcome obstacles along the path. It taught me that problems that seem big at first are often very tiny when viewed from the top. Finding creative solutions is what I do.

I can help with

Creative Direction and Business Management

I have managed and developed the DE Amazon Advertising Design and UX team for over 3 years and reported the business performance and results vs. goals to our Sr. leadership. Career development, hiring, QA, strategic business planning and community building were some of my daily tasks.

Creative Campaign and UX Strategy, Brand innovation & storytelling

I firmly believe that a well thought-out strategy is at the heart of a successful and meaningful creative campaign. Knowing customer insights, market trends and target audience behaviour influences the relevance of a marketing campaign and how it truly solves customer problems.

Program Management and Global Business Scaling

By building and developing a team of 100+ designers in Costa Rica, Bratislava and Bangalore, I managed to lead a global program that assured the highest quality of 3000+ ad creatives that were launched in 11 countries in 6 languages for Amazon’s biggest sales events Prime Day and Black Friday.

Global footprint

Working in an interdisciplinary global team I have launched EU wide and global campaigns, recruited, hired and trained numerous new team members and planned the operative business as part of the EU leadership team.

I have helped build a global Design Scaled Services team in Latin America, Slovakia and India and managed a global program that launched ads in 11 locales (US, CA, MX, DE, UK, FR, IT, ES, IN, JP, AU).

Career

  • Creating and directing customer centric, creative ad campaigns for global brands like P&G, Unilever, Netflix, Microsoft and more. Creative Strategy, pitch presentation, UX/UI design, wireframing and prototyping, campaign execution.

  • EU ownership of a global program to assure highest creative quality for Amazon’s peak shopping events Prime Day and Black Friday.

  • Creative team management to deliver top-tier custom ad campaign solutions. Career development, hiring, business planning and reporting.

  • Creative team lead and building interactive ad experiences and campaigns.

  • Interactive design and development, Visual and UX/UI Design of ad experiences.

  • Interactive design and development for exhibitions, web design, graphic design on Freelance basis.

  • Interactive design and development of interactive web solutions and games.